Two spending realities, one market
Where the squeezed middle is shrinking and where a fast rising consumer class is taking its place, country by country.
New report · World Data Lab x NIQ
A Tale of Two Consumers.
The global consumer is splitting in two. Our new joint report with NIQ maps the widening gap between pressured and prospering households, and what it means for growth planning to 2030.
8.2B
People modelled
190+
Countries covered
2,030
Forecast horizon
What is inside
One market, two very different consumers.
Category winners and losers
How the split plays out across food, beauty, health and discretionary categories through 2030.
What to do about it
Pricing, portfolio and market entry moves for brands serving both ends of the barbell at once.
Free registration
Register for A Tale of Two Consumers.
Be first to receive the new joint report from World Data Lab and NIQ when it lands, plus the accompanying data appendix.
- Country level spending split to 2030
- Category impact by income tier
- Practical pricing and portfolio guidance
Discover the Future With Data
Get consumer spending projections across 190+ countries, 9,000+ cities and 200+ categories - through 2040.