Outlook
World Consumer Outlook
- Quarterly flagship
- Global spending shifts
- Through 2040
Consumer intelligence · 190+ countries · Through 2040
WeQuantifytheFuture
Compare markets. Explore cities. Understand context.
01 / 03
Trusted by global brands
The platform
How World Data Intelligence can help you
Live query
/spending/personal-care/BR/2030
+42%
vs 2024
USD 38B
Category
12 cities
Above avg
Why we built it
Why we built World Data Intelligence
One platform to compare markets, explore cities, and project categories, with the granularity strategy teams actually need.
- Total spending and category-specific data
- Over 9,000 cities
- All ages and generations
- All spending groups
- Through to 2040
190+
Countries
9,000+
Cities
200+
Categories
100+
Demographic breaks
2040
Projections through
Insights in action
Our latest thinking
Report
Beauty in the Eyes of the Spender
- Personal care
- Segment sizing
- 9,000+ cities
Chart
Chart of the Week
- One data story
- Every week
- Free to explore
Report
Spending Longer and Living More
- Silver Generation
- Longevity economy
- 2040 view
Webinar
The X Factor
- Gen X spend
- Global trends
- Category shifts
Customer story
Beauty, sized properly
A global cosmetics leader was underestimating the lower-middle-class beauty segment across emerging markets.
Challenge
The strategy team was sizing beauty demand from national averages, missing sub-national opportunity.
Solution
World Data Lab provided city-level spending across 200+ categories and 4 income tiers.
Result
A repositioned portfolio unlocked a USD 1.4B lower-middle-class segment across LatAm and Asia.
"World Data Lab provides a single source of truth for the global middle class. "
Asmita Dubey
Chief Digital and Marketing Officer, L'Oreal
Latest from the blog
Fresh thinking
FAQ
Questions, answered
World Data Lab is a data company that provides consumer spending projections across 190+ countries, 9,000+ cities and 200+ categories, forecasting demographics and spending patterns through 2040.
World Data Lab harmonises official government, UN and central bank statistics into a single global methodology covering 99.5% of the world population, and refreshes projections at least four times per year.
Global brands such as Coca-Cola, Colgate-Palmolive, Uber, EBANX and Mastercard Foundation use World Data Lab to size markets, prioritise cities and understand generational spending shifts.
World Data Lab publishes consumer spending and demographic projections through 2040, updated at least four times a year.
Discover the Future With Data
Get consumer spending projections across 190+ countries, 9,000+ cities and 200+ categories - through 2040.