Our Blog
Original analysis from our research team on demographics, cities, categories and generations - through 2040.
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Featured · BlogJul 20, 2026· 6 min read
Emerging markets will add ~1 billion digital consumers over the next decade. See how Pix hit 95% adoption and where payments innovation is heading next.
Recent Blogs
77 articles · page 1 of 9
BlogJul 01, 2026· 6 min read
Explore the silver economy, a $19 trillion market for consumers aged 60 and over, projected to reach $34 trillion by 2036. Discover key trends and insights.
BlogJun 15, 2026· 6 min read
The 48 nations at the 2026 World Cup account for $48.3 trillion in consumer spending - 49.2% of the global total. See how economy compares to squad value.
BlogJun 03, 2026· 6 min read
The world will add 113M new consumers and $2.9T in spending in 2026 despite the oil shock. See World Data Lab's scenarios, the countries gaining and losing, and who a severe shock hits hardest.
BlogApr 29, 2026· 8 min read
The global beauty market will hit $1 trillion by 2035. See how affluent vs. core spenders are reshaping luxury and mass market, and where the growth is.
BlogApr 03, 2026· 2 min read
World Data Lab announces the appointment of Thomas Bauer as General Manager Private & Chief Commercial Officer, bringing extensive expertise in data-driven marketing.
BlogMar 16, 2026· 4 min read
Homi Kharas predicted the global middle class would grow from 1.85B to 3.25B by 2020. The actual figure was 3.4B. Here's how the forecast was made - and what's next.
BlogFeb 18, 2026· 2 min read
The Future on Tap report is the product of a collaboration between NIQ and World Data Lab - two global leaders combining the Full View of consumer behavior with the world’s most advanced predictive spending models. By uniting...
BlogFeb 17, 2026· 5 min read
Africa’s youth population is often described in extremes: a booming youth population and low employment shares. But the latest Africa Youth Employment Outlook 2026, produced by World Data Lab in partnership with the Mastercard...
ExternalFeb 11, 2026· 4 min read
India is undergoing a massive urban shift, with 93% of consumer growth decentralizing. Nearly 500 consumer cities will emerge across the country as regional middle-class wealth expands. Smart businesses must look beyond major...
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Monthly briefings on consumer spending, cities and generations - from the World Data Lab team.
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