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Featured insight · Demographics
Older adults outspend their share of the population.
In 2026, adults aged 60+ make up just 15% of the world's 8.1 billion people, but they account for 26% of global consumer spending - $18.7 trillion of the $71 trillion total. That is more spending power than any other age group, despite being a minority of the population.
15% of people26% of spending$18.7T in 2026
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