World Consumer Outlook · Current edition: WCO #10
The latest consumer spending projections, 2025–2036.
Consumer spending broken down by 190+ countries and every age and spending-power group - projected annually through 2036.
Current edition · WCO #10 · 2025
After the Oil Shock
What’s next for consumer spending - the latest edition of our flagship outlook, with projections from 2025 through 2036.
190+
Countries in the outlook
12
Years of projections
4
Income tiers modelled
100+
Demographic breaks
What's inside
The definitive view on the next decade of consumer spending
The annual flagship report from World Data Lab. Every edition breaks down consumer spending across 190+ countries and every age and spending-power group, from 2025 through 2036 - the same methodology used across World Data Intelligence, distilled into a single narrative report.
Country projections
Consumer spending trajectories for every one of 190+ countries, benchmarked and comparable.
Demographic breaks
100+ age × spending-power segments so you can see who drives which category.
Category trajectories
12 top-level and 200+ sub-categories modelled year-by-year through 2036.
Silver Generation deep-dive
The over-50s cohort now driving the largest incremental spend globally.
The archive
Every edition of the World Consumer Outlook
Download the full deck from any recent edition. Each one is a self-contained briefing on the state of global consumer spending at the time of publication.
Download our latest webinar deck
WCO #10
After the Oil Shock
Get the full executive briefing deck - the same one our team walks Fortune 500 leadership through. Consumer spending projections through 2036, country-by-country, category-by-category.
- The latest post-oil-shock baseline for global consumer spending
- Where the next 700 million consumers enter the middle class
- Category winners and losers, mapped country by country
- City-level highlights for 100 priority markets
- Silver Generation, Gen Z and Gen X spending trajectories
- Executive-ready charts you can drop into board decks
Free download
World Consumer Outlook #10