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World Data Lab works with journalists, editors and media organisations around the world. Our experts provide commentary, data and context on global consumer trends, demography, cities and the SDGs.

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Cited and featured by the Financial Times, Bloomberg, WSJ, The Washington Post, The Guardian and Brookings - among others.

Expert commentary

Interviews with our economists, demographers and data scientists on global consumer trends, generations, cities and emerging markets.

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Custom cuts of our consumer spending, population and income projections - through 2040, across 190+ countries and 9,000+ cities.

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Working to deadline? Email hello@worlddatalab.com and we will connect you with the right expert within one business day.

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We drive conversations and shape global discourse on data-driven insights.

Our experts explore emerging trends and deliver cutting-edge perspectives on demography, economics and the sustainable development goals.

Data Talks

Wolfgang Fengler on the future of consumers

Latest research

Fresh stories and data from our blog

Blog · Jul 20, 2026

Why the Next Billion Digital Consumers Will Come From Emerging Markets

Blog · Jul 01, 2026

The Silver Economy: A $19 Trillion Market Growing to $34 Trillion by 2036

Blog · Jun 15, 2026

World Cup 2026 Is a Tournament of the World Economy

Blog · Jun 03, 2026

After the Oil Price Shock: Where Global Consumer Spending Is Heading in 2026

Blog · Apr 29, 2026

Beauty in the Eyes of the Spender: Decoding the Space Between Mass Market and Luxury

Blog · Apr 03, 2026

World Data Lab Welcomes Thomas Bauer as General Manager Private & Chief Commercial Officer

Read the blog

Press releases

Latest announcements

24 April 2026

The World Has 660 Million Potential Luxury Beauty Buyers, World Data Lab Maps Where They Are

Explore the rise of luxury beauty consumers, with NYC leading the market, and discover emerging cities set to redefine beauty spending by 2030.

11 March 2026

Global Sports Market on Track to Hit $1 Trillion by 2029, New World Data Lab Analysis Reveals

New research reveals sport participation as one of the strongest predictors of premium consumer spending, with US gym-goers spending $23,000 more per year across all categories, and the global sports market alone is on track to hit $1T by 2029.

13 November 2025

World Data Lab Reveals That Nearly Half of Global Spending Happens Within Just Three Time Zones

Of the planet’s projected $65 trillion in total consumption in 2025, equivalent to $168 billion per day, or $7 billion per hour, nearly 50% occurs in just three time zones: Eastern Standard Time (US East Coast), Central European Time, and China Standard Time. Expanding to six zones, with the addition of Central Standard Time (US Midwest), Pacific Standard Time (US/Canada West Coast), and Japan/Korea Standard Time, covers nearly ¾ of global spending. The findings highlight a dramatic reimagining of the global consumer landscape: understanding when consumers are active is just as critical as knowing where they are.

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