Categories
Every category of consumer spending
Total consumption tells you the size of a market. Category data tells you where the growth is coming from - across 12 top-level categories and 200+ sub-categories, broken down by age, income, gender and geography.
Global consumer spending
A "world" consumer spends USD 8,500 a year. But how is it distributed?
With 200+ spending categories, World Data Lab provides a detailed breakdown of where consumers allocate their budgets - from groceries and drinks to personal care, rent and beyond. Explore the full picture of global spending trends, projected through 2040.
USD 8.5K
Per-consumer annual spend
12
Top-level categories
200+
Sub-categories
Why categories
National averages hide category disruption. Category data reveals it.
Every category is available with generation, income and geographic splits - with the same harmonised methodology across every market.
Free download
Get the category spending overview.
A slide deck covering spending across every category we model, with growth rates through the forecast horizon.
- Category-by-category spend
- Growth leaders and laggards
- Methodology summary
Need a custom category cut?
Our research team can build bespoke views on top of the platform for any category or sub-category.