World Data Lab

Our Partners

We Build the Future With Partners Who Move the World.

From NIQ and the Mastercard Foundation to ESA, IFAD, GIZ and BMZ - we collaborate with commercial, philanthropic and multilateral organisations to turn our consumer and demographic models into decisions and impact.

20+

Active partnerships

6

SDGs modelled

40+

Countries co-delivered in

Featured partners

Trusted collaborators shaping our data and our reach.

Every partnership pairs our global consumer model with world-class expertise - from retail measurement to multilateral development.

Consumer intelligence

NIQ

We partner with NIQ on data-driven reports that unlock global consumer behavior - from generational deep dives like Spend Z and The X Factor to forward-looking studies such as Beauty Futures. Together we blend NIQ's retail and shopper data with our global economic and demographic modelling to help brands anticipate emerging trends.

Explore the reports
Employment, gender & inclusive growth

Mastercard Foundation

Through the Africa-based collaboration, we work with the Mastercard Foundation on a wide programme of research focused on employment, gender and inclusive economic opportunity. The partnership combines our economic and demographic modelling with the Foundation's commitment to advancing youth employment and gender equity across the African continent.

Explore Impact Projects
Financial health & thought leadership

Mastercard Center for Inclusive Growth

We collaborate with the Mastercard Center for Inclusive Growth to advance a shared vision of inclusive prosperity - through data-driven insights, co-authored pieces in the Harvard Business Review, and marquee moments at convenings like the ASEAN Summit and the Global Inclusive Growth Summit.

Explore thought leadership
Geospatial demography

European Space Agency (ESA)

The European Space Agency, an intergovernmental organisation of 22 member states, funds our ongoing AgeSpot project, developed with our partner GeoVille. AgeSpot applies new modelling techniques to model and forecast population by age group at a very granular level.

Explore Demography
SDG modelling

GIZ & BMZ

The German Corporation for International Cooperation (GIZ) and Germany's Federal Ministry for Economic Cooperation and Development (BMZ) underwrote the development of the World Poverty Clock (SDG 1) and the Water Scarcity Clock (SDG 6).

Explore Impact Projects
Rural poverty & hunger

IFAD

The International Fund for Agricultural Development, a specialised UN agency, is supporting an upgrade of the World Poverty Clock to allow disaggregation by age, gender and rural vs urban - and underwriting the creation of the World Hunger Clock (SDG 2).

Explore Impact Projects

How we partner

Three ways teams work with World Data Lab.

01

Co-branded research

Pair our modelling with your data to publish reports the market cites - Spend Z, The X Factor, Beauty Futures.

02

Data & advisory

Consumer, demographic and income projections wired into your strategy, product and policy teams.

03

Impact & development

Public-good models for poverty, hunger, water and inclusive growth - built with multilateral funders.

Let's Build the Next One Together.

Tell us about the decision, market or population you want to quantify - and how a partnership could get you there faster.