World Data Intelligence · Live platform
The consumer data you trust, now with the comparisons and insights you need to make better decisions - across 190+ countries, 9,000+ cities and 200+ categories, projected through 2040.
Live query
/spending/personal-care/city · 2040
190+
Countries
9,000+
Cities
200+
Categories
100+
Demographic breaks
2040
Projections through
The most comprehensive consumer data platform
Consistent methodology across time and space. Compare any market to any other with confidence - same standards, globally.
Gender, age, generations, income tiers and subnational breakdowns. From countries to cities to neighbourhoods.
State-of-the-art projections through 2040. Peer-reviewed forecasting models with proven accuracy.
Built for teams who need to move fast
World Data Intelligence is used by teams at Uber, Coca-Cola and Colgate-Palmolive to size markets, benchmark portfolios and validate strategy with independent, forward-looking data.
Go beyond country-level data
National averages hide the growth. See consumer spending, income and demographic projections for 9,000+ cities, with the same harmonised methodology across every one.
Live comparison
/spending/personal-care/city
BR
+42%
IN
+58%
NG
+71%
ID
+39%
MX
+28%
EG
+45%
Compare markets side by side
Pick 3 countries, 12 cities and a category. See projections side by side, with generation and income splits, in one screen.
One methodology, every market
Demographics · 200+ categories · 190+ countries · Sub-national data · 9,000+ cities · Household and individual data.
One consistent methodology covering 99.5% of the world population - one product, one source of truth.
Projections through 2040, refreshed 4x per year to reflect the latest economic reality.
How our clients use World Data Intelligence
Banks
EBANX
The Brazil-based payment processor needed reliable market sizing to expand into Africa, India and Southeast Asia. We provided tailored consumer spending projections that helped EBANX build a 5-10-year expansion roadmap, close data gaps in African markets and prioritise growth with independent evidence.
Read case studiesBeauty
Global beauty brand
A global beauty brand needed granular forecasts to navigate evolving beauty consumers across demographics and regions. Our data across 190+ countries and 9,000+ cities surfaced opportunities in the 60+ demographic, Gen Z globally and the U.S. market - refining product positioning and marketing strategy in a fast-moving category.
Read case studiesTestimonials
Strategy leaders at EBANX, Colgate and a global beauty brand on why they rely on World Data Intelligence.
"World Data Lab provides a single source of truth for the global middle class."
Asmita Dubey
Chief Digital and Marketing Officer · L'Oreal
World Data Intelligence + Intelligence
01
World Data Intelligence is the evolution of our platform. Both platforms remain available during the transition so you can choose what fits your workflow.
02
LLM & AI insights, client data integration, dynamic forecasting, forecast decomposition and additional KPIs.
03
Exclusively accredited sources - the World Bank, UN, IMF, OECD, IIASA and EUROSTAT - modelled and harmonised in-house.
Everything strategy teams need
Get access to 190+ countries, 9,000+ cities and 200+ categories - through 2040.
