Charting a Path Into Emerging Markets.
How EBANX partnered with World Data Lab to find trustworthy consumer and market data across Africa, India, and Southeast Asia, and turned it into a 5 to 10 year expansion roadmap.
Brazil
Headquarters
Emerging Markets
Core payments focus
LatAm → Africa, India, SEA
Expansion path
The challenge
One reliable source of truth for markets nobody else covers well
EBANX, a Brazil-based payment company built for emerging markets, needed a centralized, reliable source of consumer spending and market-sizing data, along with visibility into financial inclusion and payment preferences. Latin America was home turf. But when EBANX entered Africa in 2023, and later expanded into India and Southeast Asia, they couldn't find comparable, trustworthy data to guide the move.
The approach
A tailored partnership, built for a startup's budget and pace
- 01
A market comparison built around their priorities
As a startup, EBANX didn't have a large market intelligence budget or a full data subscription. Instead of a one-size-fits-all package, World Data Lab proposed a focused comparison across EBANX's three key markets: Southeast Asia, Africa, and Latin America.
3 markets
SEA, Africa, and LatAm compared
- 02
A co-hosted webinar on Africa
Africa was EBANX's biggest pain point: internally, it was hard to convince clients the region held real potential, given perceptions of it as underdeveloped and high-risk. World Data Lab and EBANX co-hosted a webinar built to change that narrative with data.
10 to 20
key companies reached through the Africa webinar
- 03
A global expansion roadmap engagement
The webinar's success made the next step obvious. EBANX chose to partner with World Data Lab on a dedicated global expansion engagement, a super-tailored project to define exactly where they should go next.
5 to 10 yrs
strategic roadmap horizon built with WDL data
The outcome
The business impact
10 to 20
Key companies reached at the Africa webinar EBANX co-hosted with World Data Lab.
5 to 10 yrs
Strategic expansion roadmap built together, shaping where EBANX goes next.
1 → 2
A single webinar collaboration grew into a full global expansion engagement.
"Never seen before"
Webinar attendee feedback on the originality of the data World Data Lab presented.
In their words
What our clients say
"What really impressed us was World Data Lab's solid methodology and original data points. It's not something we would find in another supplier. They provide a very unique analysis of potential target consumers and markets, and a lot of insight on what markets to prioritize and the most important business verticals."
"After the first partnership, it was clear to us the value of WDL's data and insights. We wanted this data to build a strategy for the next 5 or 10 years in terms of what markets to go to next. This was a super tailored project."
"It's the strongest data about emerging markets that we have come across. Of course, I am a fan. Whenever we have data from WDL, it's seen as reliable and trustworthy."
"You set a new standard in terms of customer relations. You are always flexible to meet our requests and open to explaining the data to our team and executives. The quality you put in the deliverables, and the story it tells, makes all the difference."
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