Category
Housing
Global housing spending is projected to rise from USD 14.5T in 2026 to USD 22.8T by 2035, reflecting urbanisation pressures, demographic shifts and evolving living standards across diverse economies.
USD 14.5T
Spending in 2026
USD 22.8T
Spending in 2035
+5.93%
2026 growth rate
A truly global category
Spending on housing is set to rise by USD 8.3T over the next decade.
The increase is driven by population growth, continued urbanisation and rising construction and land costs in major metropolitan areas. Housing remains both the most fundamental necessity and one of the largest structural growth stories in consumer spending.
Strong near-term momentum
Housing is projected to grow 5.93% in 2026, outpacing many other consumer categories.
Household formation is accelerating and housing supply is struggling to keep pace with demand in key markets. That imbalance shapes rent burdens, utility spend and where discretionary income lands next.
Stark inequality across markets
In Brazil, the median household spends 36% of budget on housing versus 22% for the average.
In China, the median spends 34% versus 23% for the average. In Spain (26% vs 23%) and Japan (29% vs 26%) the burden falls more evenly. These disparities highlight the uneven weight of housing costs and the urgent need for policy intervention in the most affected markets.
Why it matters
Housing spend is the anchor of every other category. It determines discretionary income and shapes where growth actually shows up.
Category stat
22.8T USD
Category size by 2035
Housing
What's inside
Category detail, done properly
- Rent, imputed rent, utilities and maintenance
- Urban vs. rural splits per country
- Household size and generational cohort views
- Refreshed 4x per year
Related categories
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Housing
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