Webinar · On demand
Spending in the City
What's next in consumer category spending?
Explore the latest global consumer spending trends and the shifts in category spending across cities through 2030. From essential goods to luxury demand, see how urbanisation, demographic change and evolving preferences are redrawing the map of consumer markets.
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Inside the session
Urban category spending, quantified.
6,000+
cities in the session
The webinar covered category spending across 6,000 cities. Our live dataset now tracks 9,000+ cities in 190+ countries.
2030
forecast horizon
Category-level projections showing where urban demand shifts before the end of the decade.
200+
spending categories
From staple food baskets to luxury goods, harmonised so every city is directly comparable.
Agenda
Four chapters on where urban demand goes next.
01
Where urban spending sits in 2030
How consumer spending concentrates across cities, and why national averages hide the markets that actually matter.
02
From essentials to premium
The category rotation as households cross income thresholds: food share falls, recreation, beauty and services take over.
03
Demographic shifts inside cities
Ageing, migration and generational handover - what they do to category demand block by block.
04
Growth pockets to act on
Which urban markets add the most incremental spend to 2030, and how to sequence entry across them.
What to expect from a World Data Lab event
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20+
Speakers and thought leaders
10K+
Participants, virtual and in person
8
World Consumer Outlooks
Go deeper
The data behind the session
Every figure in this webinar comes from the same harmonised model: 9,000+ cities, 190+ countries, 200+ categories, projected through 2040.
Get the Spending in the City deck
The recording and full slide deck, with the city-level category outlook to 2030.