Videos, webinars and Data Talks

Spending Longer and Living More

How the over-60 economy is reshaping global consumer spending - a $19T market on track to double by 2036.

After the Oil Shock

Where global consumer spending is heading after the 2026 oil price shock - 113M new consumers, $2.9T new spend.

Beauty in the Eyes of the Spender

Decoding the space between mass and luxury as the global beauty market marches toward $1T by 2035.

Winning on the Global Stage

Category strategy for brands operating across 190+ countries and 9,000+ cities.

With Asmita Dubey

Data Talks Ep. 1 - Math & Magic with Asmita Dubey

L'Oréal's Chief Marketing & Digital Officer on blending creativity and technology, beauty tech, and what Gen Z and Gen X really want.

With Homi Kharas

Data Talks Ep. 2 - The Magic Number 17 with Homi Kharas

WDL co-founder Homi Kharas on 26 years at the World Bank, the SDGs, and the origins of the global middle class.

With Marta Bowles

The $20 Trillion Prize - Marta Bowles

NIQ's Chief Communications Officer on how high-quality data and AI are reshaping decisions for brands and retailers.

With Jesús Crespo Cuaresma

Data & Philosophy - Jesús Crespo Cuaresma

The Head of Economics at WU Vienna on the art and science of forecasting and the future of socio-economic modelling.

With Michael Joseph

Don't Underestimate Africa - Michael Joseph

How Safaricom grew from a $20M startup to a multi-billion-dollar powerhouse - and why to never underestimate Africa.

With Steve Killelea

The Metrics of Peace - Steve Killelea

The founder of the Global Peace Index on how data can quantify something as complex as peacefulness.

With Shamina Singh

Closing the Data Divide - Shamina Singh

Mastercard Center for Inclusive Growth's founder on the rising data divide and AI's role in the next decade.

With Benedikt Höwedes

It's All About the Human Connections - Benedikt Höwedes

The 2014 World Cup winner on football's evolution - data, performance science, and why it's still a human game.

With Sir Andrew Steer

How Data Changed the Climate Conversation - Sir Andrew Steer

The former CEO of the Bezos Earth Fund on natural capital, satellite monitoring, and turning climate data into progress.

With Indermit Gill

The World Economy at a Turning Point - Indermit Gill

The World Bank Chief Economist on the middle-income trap, India's decade, and the EU's playbook.

With Bitange Ndemo

Closing the Data Divide - Bitange Ndemo

How Kenya went from paying $1/minute for a mobile call to under 10 cents - and what came next.

Africa Youth Employment Outlook 2026

Five surprising insights on jobs, cities and spending across the continent - with the Mastercard Foundation.

World Poverty Clock - 2026 Briefing

Where extreme poverty is falling, where it's rising, and what the SDG-1 trajectory looks like through 2030.

The Silver Generation - Impact Briefing

A public-sector briefing on how the over-60 population reshapes health, housing, and mobility policy.

The New Global Consumer - Full Session

The full-length session on who the world's next billion consumers are, where they live, and how their spending reshapes global markets through 2040.

FIFA World Cup Audience - Value & Consumer Opportunities

Two months from kick-off: what a 3-billion-viewer audience is actually worth, and where the real opportunities are.

World Cup Viewership & FIFA Revenue Growth Secrets

Why 2-3 billion viewers have stayed remarkably steady over the last decade - and what changed underneath.

Top 5 Future Cities for Sports Growth by 2036

Mexico City, and four more - where the middle-class expansion meets the next wave of sports spending.

Sports Spending - North America & APAC's Future

North America accounts for ~half of sports-spending growth to 2030. APAC is closing fast.

Sports & Entertainment - A $5T Global Market

Individuals will spend $5T on sports and entertainment. Here's the relative scale versus the world economy.

Unlock Sport's True Value Beyond the Ticket Buyer

The spend-propensity story sponsors keep missing - travel, pets, dining out, and the household economy.

Data-Driven Decisions - Accelerating Sponsorship Value

The intelligence flywheel that turns sponsorship spend into a measurable, compounding asset.

Mobile Call Costs Plummet - From $1 to 10 Cents

The infrastructure moment nobody in Mombasa believed had actually landed.

Cable Laid - How We Built the Impossible Underwater

"Nobody can do it." How Kenya's undersea cable got built when the official process was too slow.

India's Economic Growth - The Next Global Powerhouse?

Demography, low private debt, manageable public debt - India's best conditions to escape the middle-income trap.

Energy Prices - Will They Crash? Iran, Solar & Oil Explained

Solar at 2-3¢/kWh in Morocco and Mexico, plus Iranian barrels returning - the case for a dramatic drop.

AI Revolution - Bridging Decades of Education & Health Gaps

How AI could compress a century of rural education and health progress into a single decade.

Oil Price Shock - What the News Isn't Telling You

Two weeks after the Iran war: the oil-price story past the headlines.

The EU's Secret to Turning Middle-Income Nations Rich

How the convergence turn happens - the pattern behind Europe's post-accession growth.

India's Growth Potential - 7–8% This Decade?

If India converts its favourable fundamentals into 7-8% growth this decade, it would be an economy transformed.

The Silver Generation - A New Consumer Market Emerges

Why the over-60s have stopped being a demographic footnote and become one of the fastest-growing consumer markets on earth.

Global Aging Trend - The Silver Generation Explodes

The population over 60 is growing faster than any other age band - and the spending curve is following it.

Silver Economy Growth - The US Sun Belt Leads on CAGR

Where older-adult spending compounds fastest in the US: the Sun Belt metros outpacing every other region.

Unlocking Growth - The Booming Market for Older Adults

Most brands still target under-45s. Here's the size of the opportunity they're leaving on the table.

Longevity Revolution - How Extended Lifespans Reshape the Economy

Longer lives change everything downstream: work, housing, health, savings and decades of extra consumption.

Functional Nutrition - Boomers & Gen X Seek Targeted Health Outcomes

Older shoppers aren't buying 'healthy' - they're buying specific outcomes: mobility, sleep, cognition, strength.

The US Silver Economy - A $4.4 Trillion Opportunity

Inside the single largest older-adult consumer market in the world, and the categories capturing it.

With Wolfgang Fengler

Data Talks with Wolfgang Fengler - Episode 01

The opening instalment of the series: how World Data Lab turns raw demographic and spending data into forward-looking answers.

With Wolfgang Fengler

Data Talks with Wolfgang Fengler - Episode 02

Wolfgang Fengler continues the series, unpacking what the numbers say about the world's fastest-changing consumer markets.

With Wolfgang Fengler

Data Talks 14 - How Many People Will Die This Year?

A question nobody asks, answered with data: annual global mortality, what drives it, and why the number keeps rising even as we live longer.

With Wolfgang Fengler

Data Talks 15 - Africa's Consumer Class

How fast Africa's consumer class is forming, which cities are leading it, and what it means for brands planning the next decade.

Inside World Data Lab - Company Film

Vienna, Washington DC, Nairobi. A short film on the team quantifying the future of consumer spending.

World Data Intelligence - Platform Tour

A guided walk-through of the platform: 190+ countries, 9,000+ cities, 200+ categories, through 2040.