Beauty Futures Report
A guide to the generational journey of global beauty buyers.
An exclusive report crafted by NielsenIQ in collaboration with World Data Lab and SPATE, covering the purchasing habits, motivations and preferences of beauty consumers from Gen Alpha to Baby Boomers, around the globe.
5
Generations covered
190+
Countries modelled
3
Data partners
13
Spending categories
The collaboration
One-of-a-kind data on who buys beauty, and why.
NielsenIQ's retail measurement, World Data Lab's global demographic and spending model, and SPATE's trend signals combine into a single view of the beauty consumer. The result is a resource that goes past category totals and into the behaviour of each generation, market by market.
Explore the full report
What the report includes
This comprehensive report unveils
Where and how each generation shops
The platforms, channels and in-store experiences each age group prioritises, and where they are shifting next.
Key drivers of purchase behaviour
What actually moves the decision in beauty for each cohort, from efficacy claims to price, ritual and identity.
Emerging trends and future predictions
How digital innovation, wellness and sustainability reshape global beauty habits over the coming decade.
Share of beauty spending
Today vs 2030
Gen Alpha 2013+
4% → 11%
Gen Z 1997-2012
17% → 26%
Millennials 1981-1996
31% → 30%
Gen X 1965-1980
26% → 20%
Boomers 1946-1964
22% → 13%
Illustrative shares of global personal care and beauty spending, modelled by World Data Lab across 190+ countries.
No "one size fits all"
You should no longer consider a "one size fits all" approach to generational beauty.
Whether you are a brand strategist, product innovator or retail leader, Beauty Futures offers actionable insights to empower your strategy, refine your targeting and drive growth in an ever-evolving beauty market.
Backed by NIQ's industry-leading data, combined with global demographic expertise from World Data Lab and trend analysis from SPATE, the report is an essential tool for anyone looking to stay ahead in beauty.
Free download
Download our Beauty Deck
Latest insights and data on the beauty industry, including the generational picture behind the Beauty Futures report.
- Generational beauty shifts, Gen Alpha to Boomers
- Channel and platform preferences by cohort
- Purchase drivers across markets
- Where beauty spending grows next
Free download
Beauty Futures Report deck
Unlock the future of beauty
Pair the report with city-level beauty spending projections across 190+ countries.